By Kristi Mergenhagen Author. via rentprep.com
To some landlords, it might be hard to understand why you would want to give tenants discounts, free rent coverage, and other rent concessions. What is a monthly rent concession, after all? One would think it might be tearing your profit to pieces [and not in a good way].
In reality, a rent concession is a discount that builds your long-term profit. Even if rent concessions leave you with less incoming funds for a short period, you can acquire long-term tenants, a good reputation as a landlord, and lease renewals through these agreements.
Are you missing out by not offering rent concessions to your tenants and applicants? Find out more about rent concessions today to determine if this practice should be rotated into your typical business plans.
A Table Of Contents On Rent Concession
Rent concession is, in theory, as simple as giving a discount to a tenant. However, these tenant credits come in many forms. Which ones might bring a significant boost to your business? Follow along with us today:
What Is A Rent Concession?
Any discount or adjustment made to rent, a security deposit fee, or other fees paid by the tenant to their landlord is known as a rent concession. You can give these discounts to tenants monthly, at the start of the lease, or at any other point you feel is appropriate. Rent concessions are sometimes called tenant credits or rent discounts.
Experienced landlords have found that using rent concessions is a great way to show potential and returning tenants that you are committed to making your tenant-landlord relationship a solid, mutually beneficial one. After all, who doesn’t enjoy a deal?
As such, rent concessions can be recurring reductions, long-term reductions, or just one-time discounts. The goal of rent concessions remains the same: Landlords using rent concessions want to convince tenants or rental applicants to take action. Oh, and that the landlords would love for them to stay, which I feel like is a pretty big compliment.
Usually, you’ll want to use this type of discount when trying to sign or renew a lease, but there are other situations where these adjustments can come in handy.
The terms of the standard lease agreement still apply whenever concessions are used. The security deposit, monthly rent, and any other fees will apply. Any monetary concession is a temporary reduction to one of these amounts, which should be clarified when offered to the tenant.
How Do Landlords Benefit From Rent Concessions?
Landlords without experience in offering these reductions might not understand the appeal. After all, it isn’t often in the rental business that you want to offer to make less money. However, there are some major benefits to using rent concessions in the right situation.
Stand Out From The Competition
Is your area full of properties without enough renters to go around? Landlords having trouble filling vacancies at their price point may want to find a way to stand out from other vacant rentals. Offering and advertising rent concessions, such as a free first month’s rent, is a great way to do just that.
Consider what renters in your area want, and find a way to advertise that concession when marketing your property. Whether you offer upgraded amenities, discounted utilities, or a free month’s rent, you’ll likely receive considerably more applications using this technique.
Increase Your Renewals
Are your rental turnover numbers too high?
Landlords constantly working to fill vacancies and find new tenants need to improve their turnover rate. By convincing more tenants to renew their leases, you will spend less time filling vacancies and more time making money. How do rent concessions come into play?
Offering tenants rent concessions alongside their lease renewals is a great way to provide extra incentive to stick around. Giving rent discounts, upgrading appliances, refreshing paint jobs, and other simple concession offers can be a great negotiating tool for on-the-fence renewals.
Investing in reliable tenants is a great way to secure your long-term profitability, so don’t feel like this discount is a loss.
What Rent Concession Types Are There?
You’ve already learned about a few types of rent concessions—what else is there to consider when using these discounts for the first time?
As a landlord, be creative about what you offer tenants. While free rent is always exciting for the tenant, it may not be a practical choice for your situation. There are many other types of concessions to provide to applicants and tenants. Here are a few of the most popular.
- Free month of rent
- Reimbursed moving costs
- Temporary rent reduction
- Reduced security deposit or pet deposit
- Free or discounted access to amenities (parking, laundry, etc.)
- Upgraded appliances
- Improved flooring, windows, etc.
- Waived pet fees
- Free utilities, cable, or internet
These are just some types of rent concessions that experienced landlords have found success with. Ultimately, it’s between you and your tenant to determine what type of rent concession will get them to sign on. Get creative and find the best solution for your business.
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